Position Summary:  This is a senior-level position that establishes the educational content strategy, the development, execution and evaluation of the Association’s existing and future global learning initiatives  including virtual learning and executive education programs to maximize value delivery to members through all programming and events offered by Healthcare Businesswomen’s Association (HBA). Additionally, this position drives alignment of that Central strategy with the chapter and regional programming planned by volunteer leaders and committees and serves as head of the central events & corporate programs department.  At the broadest level this role:

• Contributes to the strategic planning for the Association with a specific focus on educational strategy, content programming and a leadership development value promise that aligns with the HBA brand “united force for change.” Ensures educational strategy and tactics remain relevant and of high-value to membership.
• Collaborates across the staff and volunteer teams to effectively and efficiently implement the educational strategy by way of Central’s programing and events.
• Establishes the resources and resource model required to support implementation of the strategy spanning staff and member volunteers in local and global committee structures.
• Provides investment recommendations and supports the creation of business cases to accelerate educational offering goals and objectives.
• Pursues potential educational and programming partnerships and alliances which help accelerate the achievement of the association’s mission.

Detailed position responsibilities

HBA Central-led conferences and events

• Defines the strategy, and sets event goals and objectives in alignment with the strategic plan including focus, theme, program framework and participant experience.
• Defines policies and procedures for speaker selection and contracting. As needed, establishes, manages and leverages volunteer content committees and speaker selection. Orchestrates the request for, vetting and selection of speakers ensuring a sufficiently broad and diverse outreach to relevant and attractive ideas, topics and names.
• Collaborates on event promotion strategies with the marketing department;

Innovation and implementation

• Ongoing innovation of educational portfolio with specific attention to audience segments and revenue generation. Pilots and implements ideas for new programs and educational offerings aligning with the united force for change brand.
• Collaborates with the engagement and satisfaction center to effectively collect, and then leverage, customer input with regards to educational programming needs and priorities.
• Ownership of a learning management system (LMS) including strategy development, launch and sustainability (e.g. content curation, course development, revision and marketing strategies).

Resource management and operational efficiency

• Directs the education and central events planning team and manages associated financials and budget as well as investment business cases.
• Establishes and ensures compliance with speaker honoraria standards and policy; ensures compliance with copyright regulations.
• Introduces new technologies and/or applications which improve attendee experience and/or streamline operational requirements and resources.

Core competencies

• Proficient in the development and implementation of educational program design, (e.g., needs assessment, curriculum development, adult learning and evaluation)
• Advanced understanding of diversity, equity and inclusion (DEI) concepts and best practices to ensure integration in all programming
• Understanding of executive education
• Excellent interpersonal, verbal/written communications
• Strategic and innovative thinking
• Ability to thrive and collaborate in a 100% virtual environment
• Strong project management and organizational skills
• Strong leadership and managerial skills
• Tech savvy

HBA Culture expectations

Critical to delivery of value to our members and customers is our culture which is the foundation that sustains our small staff team. We believe that achieving our future as an association is dependent upon each team member practicing these core values:

• Accountability
• Collaboration
• Leadership
• Innovation
• Dedication
• Adaptability
• Diversity