IEEE is the world’s largest professional association advancing technology for the benefit of humanity. We are a catalyst for exciting breakthroughs in computing, sustainable energy systems, aerospace, communications, robotics, healthcare, and many other disciplines that improve the quality of life. Discover your future as part of the IEEE team. Consider the following opportunity:

Marketing Specialist

Piscataway, New Jersey

Apply now at: https://ieee.taleo.net/careersection/2/jobdetail.ftl?job=190393&tz=GMT-04%3A00&tzname=

Job Summary: 

The  successful applicant will be responsible for telling the world (and company) the story of the Computer Society’s products and services. This role is our chief advocate for a specific feature sets of products and their benefits and, as such, is charged with crafting the strategy around the messaging and marketing for new launches and featured products. This position will spend a large portion of time focusing on publications marketing. The role reports to the director of sales and marketing and does not manage any direct reports.  This position works under minimal supervision.

Specific duties include but are not limited to:

• Together with the marketing and sales team, educate both internal and external stakeholders about our product features and their benefits.
• Create product content(e.g. sales enablement documentation, case studies, product videos, website copy, webpages, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
• Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product.
• Work with external partners and develop relationships to communicate and share product information and samples on outside channels and platforms.
• Speak and present both internally and externally to promote the story of our product.
• Measure and optimize the buyer journey as it relates to product feature adoption and usage.
• Develops and manages plans for product outreach and marketing
• Works with all departments and relevant volunteers as needed
• Coordinates print and online promotions, ad words, landing pages, and writes marketing copy
• Defines requirements and resources, plans, and executes public relations programs that result in increased awareness of IEEE Computer Society publications
• Defines requirements and resources, plans, and executes new social media program
• Coordinates print and online promotions, ad words, landing pages, and writes marketing copy
• Ensures that all messaging and communications, both with internal and external audiences, is consistent
• Creates and distributes new issue notifications to subscribers for all publications, including transactions

Qualifications

Education and Experience:

• 3-5 years of experience in search engine, digital, or inbound marketing.
• BS/BA in Marketing, Advertising, or Communications or equivalent experience
• Previous experience in digital marketing, product marketing, and/or product management.

Skills & Other Requirements:

• Extremely organized and great at prioritizing and managing deadlines.
• Excellent written, interpersonal, communication and public speaking/presentation skills.
• Proficiency in using social media and social media software to monitor social media conversations.
• Bonus experience and skills include Adobe Creative Suite and blogging.
• Experience in various Microsoft Office Suite software applications
• Familiarity with content creation for digital platforms is strongly desired.
• Must have demonstrated organizational skills and the ability to work independently and on multiple projects simultaneously.
• Must have excellent writing skills, and be skilled in writing correspondence, reports, progress reports, emails, and Web content pages
• Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action.
• Prefer working in a collaborative, cross-team capacity. This role requires work across functions and departments. Requires constant interaction with teammates, partners, and prospects.
• Prior experience working with volunteers/stakeholders is highly desired
• Must have working knowledge of online platforms like WordPress and SEO concepts
• Must have intermediate knowledge of social media best practices
• Must have excellent problem solving abilities
• Must be a technically savvy knowledge worker who seeks out technology solutions to business challenges; Strong technology foundation with proficiency in word processing, spreadsheet, presentation, email and database packages a requirement
• Prior experience working with volunteers/stakeholders is highly desired

Join us in an environment where people look forward to coming to work! IEEE offers a competitive salary and comprehensive benefits, including medical, dental, 401(k) plan with company match, a defined contribution retirement plan, a tuition reimbursement program, flexible spending accounts, company paid life insurance, and a business casual dress code.

  
Please apply online by going to this URL: https://ieee.taleo.net/careersection/2/jobdetail.ftl?job=190393&tz=GMT-04%3A00&tzname=

Only those resumes that go through the URL from the web address will be considered. NO THIRD PARTIES PLEASE.

For information on work demands and conditions required for this position, please consult the reference document, “Physical, Mental, and Work Environment Standards for IEEE Positions.”  This position is classified under [Category I—Office Position].

IEEE is an EEO/AAP Employer/Protected Veteran/Disabled

Disclaimer:  This job description outlines the general nature and key features performed by various positions that share the same job classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job.  Nothing in this job description restricts management’s right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.

Visit www.ieee.org to view details about open positions in one of our four offices: Los Alamitos, CA; New York City; Piscataway, NJ; & Washington, DC.

The IEEE is an Affirmative Action/Equal Opportunity Employer, M/F/D/V.

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