This is a professional position in the AIA Brand & Creative department reporting to the Senior Director, Brand & Creative. The Art Director will work closely with the Senior Creative Director to establish AIA's marketing team as a fast forward practice that is as innovative, creative, and accountable as the members it represents.
In addition, the Art Director is responsible for the visual style of marketing projects and provides direction to internal and external graphic designers to establish the conceptual and stylistic direction for marketing and media campaigns. The manager will also work closely with other design staff including; production artists, photographers, illustrators, prepress technicians, printers and work to maintain a cohesive & recognizable brand.
Job Duties:
Establish the stylistic and conceptual direction for marketing and branding campaigns that align with AIA's brand and graphic identity.
Create outstanding design for integrated campaigns: print, social media, events, online advertising digital marketing, branding collateral, and video.
Lead the creative process and provide direction to graphic designers to formulate basic layout design approach and specify details, such as style and size of type, photographs and graphics for a wide variety of projects.
Art direct AIA's section of ARCHITECT Magazine.
Support brand consistency through all print and digital marketing efforts with a focus on positioning AIA as a modern, relevant, and bold leader.
Work collaboratively with design and account teams to discuss client requirements, objectives, budget and other background information that will produce creative solutions for branded assets that meet the client's needs.
Present comp layouts to clients when necessary.
Prepare files for printing/publishing/manufacturing.
Coordinate with vendors and contribute oversight to production process.
Review and approve print proofs.
Attend photo shoots and printing sessions to ensure that the products needed are obtained.
Frequent Contacts:
Brand & Engagement team
Other staff and departments throughout the organization
Partner agencies and consultants
Vendors/suppliers
Ability to effectively provide guidance and direction to graphic designers.
Knowledge of design techniques, tools, and principals involved in layout and production.
Knowledge of production processes, quality control, and print costs.
Knowledge of media production, communication, and dissemination techniques and methods.
Ability to identify complex problems and review related information to develop and evaluate options and implement solutions.
Brand savvy creative and strategic thinker
Excellent written and oral communication skills
Superior organizational skills
Strong interpersonal and collaboration skills
Self-starter with ability to work across assignments, multiple deadlines, and shifting priorities for multiple stakeholders simultaneously.
Strong experience with Adobe Creative Suite.
Bachelor's degree in marketing or communications with a minimum of 7 years of related marketing management experience required. Agency experience is desirable.
Supervisory Requirements: None
Please include portfolio link with resume submission.
Internal Number: AIAARTDIR092018
About The American Institute of Architects
The AIA, in existence for more than 150 years, works to advance the value of architects and architecture and increase the living standards of people by improving their built environments. The AIA, with a membership of over 90,000, is the largest voice of the architectural community.
*Educating the public to strengthen the value of architects and the overall role of the profession in the building industry. *Using our influence in legislative and regulatory concerns that affect and potentially govern the professional lives of architects. *Researching new job markets and new career specializations to ensure architects can meet society's needs now, and in the future. *Expanding the architectural knowledge base as changes in the profession occur. *Offering a network for support and information exchange with colleagues and industry professionals across the country and the globe.
