Raybourn Group International Marketing/Communications Director
Raybourn Group International (RGI) is seeking a full-time communications director to serve an international association client.
At RGI, we pride ourselves on making a meaningful impact on people's lives. As an AMC Institute Accredited Association Management Company, we provide exceptional outsourced association management, event planning, and consulting services to numerous nonprofits, trade associations, and professional societies.
Our mission goes beyond simply fulfilling our clients’ needs; it revolves around creating positive change and enriching the lives of those we serve. Associations play a vital role in society, and through our collaborative efforts, we aim to empower them to achieve their missions and make a lasting difference.
RGI has been named as Best Places to Work in Indiana in 2021, 2022 and 2023.
This position requires in-office work so fully remote staff will not be considered. Flexible work options such as telecommuting a couple of days a week may be discussed after the initial training timeframe.
GENERAL RESPONSIBILITIES:
Supporting the client and client team by being responsible for creating, planning, managing and executing high-quality, integrated communication and marketing strategies to serve the needs of the client.
SPECIFIC RESPONSIBILITIES:
Execute and evaluate targeted communications, marketing, social media, and web initiatives that complement, and complete priorities identified by the association.
Review, recommend, and employ integrated branding guidelines, policies, and strategies designed to build the association’s brand, raise awareness and increase visibility for the association and its members.
Craft meaningful messages that resonate with stakeholders and target audiences based on their professional needs.
Develop and implement custom communications and marketing plans for annual conferences, including the production of slide shows and mobile app.
Assist Conference Director and other staff on-site at two conferences per year by working in several capacities, including session producer responsibilities.
Develop articles, brochures, bi-weekly newsletters, e-mail communications, social media postings, and other content from initial concept through final delivery. Write and/or procure content, solicit and approve design assets from multiple contributors, and oversee creative direction and branding for digital and/or print materials.
Oversee the production and distribution of the monthly magazine. Coordinate content, design, and printing to ensure timely and high-quality publication.
Regularly monitor, edit, and update association-owned websites to ensure content is current, accurate, and consistent with the association’s brand. Approve all written and visual content for posting on association sites.
Collaborate with all staff on program-specific communication plans especially those related to widespread communications to members and other stakeholders.
Create, organize and oversee special communications projects, including strategic plans, annual reports, new programs, initiatives, etc.
Supervise the association’s communication coordinator.
Continually assess association policies, programs, and procedures to identify possible efficiencies, enhancements, and improvements. Remain knowledgeable of association policies, procedures, benefits, and services.
KNOWLEDGE AND SKILL REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Applicants should have proven experience and expertise to coordinate all association communications and marketing initiatives, working across all levels of the organization, including staff, the Board of Directors, members, and other stakeholders.
Key Skills and Abilities:
Ability to exercise discretion and independent judgment.
Strong project management and organizational skills.
Ability to manage multiple overlapping production deadlines in a fast-paced environment.
Superior interpersonal, written, and verbal communication skills.
Proven ability to work as part of a team, including the ability to work with staff and volunteer committees, accept ideas from others, and maintain delineation of staff and volunteer roles.
Crisis communication and management skills, including the ability to handle emergencies calmly, quickly, and appropriately, making on-the-spot decisions as needed.
Experience in selecting, managing, and working with third-party and/or outside service providers including e-mail content management vendors, and other service providers/contractors, such as printers, writers, photographers, videographers, and graphic designers.
Education and/or Experience:
A bachelor’s degree, preferably in marketing, communications, or journalism, is desired.
Five to seven years of related experience, preferably with a nonprofit or in higher education.
Or an equivalent combination of education and experience will be considered.
Language Skills:
Excellent writing, spelling, and grammar skills.
High level of accuracy with skills for proofreading all work produced.
Ability to craft, implement, and evaluate high-level, strategic communication and marketing plans, adjusting them as needed based on data about changing member needs and feedback from key stakeholders.
Software Knowledge, Skills, and Abilities:
Experienced user of Microsoft office software including Word, Excel, PowerPoint, Access, and Outlook.
Experienced user of Adobe Creative Suite products, including InDesign, Photoshop, and Illustrator.
Experienced user of email and web content management systems with knowledge of HTML coding.
Experienced user of social media platforms, tools, and applications.
Other Requirements:
Ability to travel in the United States for annual conference.
Trustworthy to manage and be involved in networking and interacting with members.
Exceptional customer service skills.
Prior nonprofit exposure is helpful.
This position posting is not intended to be and should not be construed, as an all-inclusive list of all responsibilities, skills, efforts, or working conditions associated with the position. While it is intended to be an accurate reflection of the overall position requirements, management reserves the right to modify, add or remove duties and to assign other duties as necessary.
Since 1988, trade and professional associations, individual membership societies, foundations, nonprofits and other membership-based organizations have all trusted us as a leader that specializes in helping them thrive, not just survive. We build relationships with them, becoming a trusted and seamless extension of their team. Because of our personalized approach to expert association management, we become one with our clients, sharing in their passion and partnering in their success.
Headquarted in Indianapolis, Raybourn Group International is one of just 15% of association management companies (AMCs) accredited by the AMC Institute. Accreditation is the mark of excellence and it means we consistently demonstrate a commitment to uphold and deliver the highest level of customer service.