Information Technology and Web, Marketing, Public Relations
The Director of Technology & Communication will be expected to establish and maintain organization-wide technology and security/compliance policies to enhance security and technical operations and also will be responsible for the planning, development and implementation of all aspects of public relations and communication on behalf of the Academy.
POSITION RESPONSIBILITIES: 40 hours per week.
Oversee and establish where needed technology operations including network management, security, service desk support, hardware and software management, enterprise systems, and technology project implementations and evaluate projects according to established goals.
Develop and implement technology processes and strategies that support organizational growth, innovation, and efficiency through technology.
Analyze complex organizational needs presented by the user community and recommend technical solutions.
Identify security vulnerabilities and eliminate them with strategic solutions that increase data safety.
Responsible for creating, implementing and measuring the success of:
a comprehensive marketing, communications and public relations program that will enhance the Academy's image and position within the marketplace and the general public, and facilitate internal and external communications; and,
all Academy marketing, communications and public relations activities and materials including publications, media relations, client acquisition and social media.
Ensure articulation of Academy's desired image and position, assure consistent communication of image and position throughout the Academy, and assure communication of image and position to all constituencies, both internal and
Responsible for editorial direction, design, production and distribution of all Academy publications.
Coordinate media interest in the Academy and ensure regular contact with target media and appropriate response to media requests as well as act as the representative with the media.
Coordinate the appearance of all Academy print and electronic materials such as letterhead, use of logo, brochures,
Lead projects as assigned, such as cause-related marketing and special events.
Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance.
Keep informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, and the specific business of the Academy and use this information to help the Academy operate with initiative and innovation.
Other duties as assigned.
Within the organization, the position has primary working relationships with the CEO, COO, staff, and the service providers. The position will interface with media, Academy Fellows, Academy Board of Directors, National Advisory Council members, and vendors. Contacts involve obtaining and disseminating information, providing technical advice, and utilizing technology to support communication.
Experience in analysis, implementation, and evaluation of IT systems and their specifications while developing corresponding dashboards, key performance indicators, and metrics that demonstrate progress.
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities and collateral with command of Adobe Creative Suite.
Strong creative, strategic, analytical, organizational and personal sales skills.
Demonstrated successful experience writing press releases, making presentations and negotiating with media.
Experience developing and implementing strategies that support growth, innovation, and efficiency.
Excellent interpersonal and communication skills with technical and non-technical partners.
Experience developing and managing budgets, and hiring, training, developing, supervising and appraising
Experience overseeing the design and production of print materials and publications.
Computer literacy in word processing, data base management and page
Commitment to working with shared leadership and in cross-functional
Strong oral and written communications
Ability to manage multiple projects at a time.
Minimum of 7 years experience in IT and marketing with 3 years in a leadership capacity.
Bachelors degree required. Masters degree in related field is desirable.
Demonstrated ability to communicate information clearly and effectively to stakeholders, members, funders, vendors, and staff both verbally and in writing.
Demonstrated experience in developing communications plans, web sites, relational databases, and press materials.
Excellent customer service skills.
Ability to work independently and efficiently but function as part of a small, strong team, maintaining a positive and constructive attitude.
Treat all clients, vendors, and colleagues with professionalism, courtesy, and respect.
AMOUNT OF TRAVEL REQUIRED:
Minimal travel annually. Periodic weekend work may be required.
The Academy serves the public and the nursing profession by advancing health policy and practice through the generation, synthesis, and dissemination of nursing knowledge. Every day across America, the Academy and its members create and execute knowledge-driving and policy-related initiates to drive reform of America's health system.
Academy's more than 2,500 members, known as Fellows, are nurs...ing's most accomplished leaders in education management, practice and research. Fellows include association executives; university presidents, chancellors, and deans; state and federal political appointees; hospital chief executives and vice presidents for nursing; nurse consultants; researchers; and entrepreneurs.
Fellows have been recognized for their extraordinary nursing careers and are among the nation's most highly-educated citizens: more than 90% hold doctoral degrees and the rest have completed masters programs. Invitation to the fellowship represents more than recognition of one's accomplishments within the nursing profession. Academy fellows also have a responsibility to contribute their time and energies to the Academy and to engage with other health leaders outside the Academy in transforming America's health system.
The Academy's annual policy conference, held each Fall, offers fellows and other interested parties (attendance is not limited to fellows) an opportunity to share ideas and help develop new strategies for nurses to drive the transformation of America's health system. Meetings during the conference also create opportunities for emerging nurse leaders to learn more about the Academy and its work, and to exchange ideas.
Nursing Outlook, a bi-monthly journal, provides innovative ideas for nursing leaders through peer-reviewed articles and timely reports. Each issue examines current issues and trends in nursing practice, education and research, offering progressive solutions to the challenges facing the profession. The journal provides nursing educators, policy makers, administrators and practitioners with practical advice, new teaching methods and recruiting techniques, curriculum and health policy developments, and information on proposals that will affect the profession. Nursing Outlook is included in MEDLINE, CINAHL, and the Journal Citation Reports Social Science Edition.
The American Academy of Nursing was founded in 1973 under the aegis of the American Nurses Association; the Academy now is an independent affiliate of the ANA.