As part of an integrated marketing and communications team, manage all aspects of assigned marketing projects for the Society; contribute content to STS social media sites; contribute and update content for the STS website; and assist with survey development, dissemination, and analysis.
Primary Duties and Responsibilities
Develop and manage marketing plans for assigned projects, specifically for the patient website (ctsurgerypatients.org), STS National Database, Public Reporting Online, MIPS Reporting, and various in-person meetings (e.g., Advances in Quality & Outcomes, Intermacs, Coding Workshop, Robotics, and CT Surgery in the Future).
Execute the tactics outlined in the marketing plans utilizing an integrated, multimedia approach (print, e-mail, video, website, social media, etc.), monitoring their progress to ensure the projects are on time, on spec, and on budget.
Seek competitive bids on print and design projects, as assigned.
Monitor marketing project metrics such as response rates, site visits, open rates, and clickthroughs to analyze a project’s effectiveness and guide future direction.
Write analysis reports on selected marketing projects, utilizing current metrics and historical data.
Research, analyze, and report on competitor and collaborator trends and submit ideas for new marketing activities.
Collaborate with colleagues in the creation, distribution, and analysis of STS surveys, including pre- and post-course tests tied to assigned standalone courses.
Regularly update marketing copy on STS.org and assist in monitoring the presentation of website content so that it is consistent and meets Society standards.
Contribute to STS social media sites (Facebook, Twitter, LinkedIn, YouTube, Flickr, and Instagram), as related to marketing projects.
Serve as a backup project lead for the Senior Marketing Manager.
Write articles for and proofread STS publications as assigned.
Assist at meetings and conventions (some travel may be required).
Perform other duties as assigned.
Bachelor’s degree in marketing, communications, journalism, or related field is required.
Minimum three years related work experience in marketing, preferably within the association industry and/or health care environment.
Essential Skills and Abilities
Excellent written and oral communication skills
Proficiency with Microsoft Office products (e.g., Word, Excel, Access, Outlook), Adobe Acrobat, content management systems (e.g., Drupal), and social media (e.g., Facebook, Twitter, YouTube, Flickr, Instagram, LinkedIn)
Familiarity with Adobe Create Suite (e.g., InDesign, Illustrator, PhotoShop), customer relationship management software (e.g., Microsoft Dynamics), and e-mail marketing software (e.g., ClickDimensions)
Excellent organizational, planning, and follow-through capabilities; attention to detail is essential
Ability to multitask and manage several projects simultaneously
Ability to develop and maintain positive working relationships with coworkers, volunteer leaders, other organizations, and industry contacts; tact, diplomacy, and good judgment are essential
Positive attitude in the workplace
Flexibility and adaptability to changing daily activities and schedules
Ability to travel, as necessary
Energy, creativity, initiative, eagerness to learn, and professionalism required. Candidate must exemplify the STS Core Values of Quality, Innovation, Professionalism, Inclusiveness, and Teamwork.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
With a staff of 65+ employees, The Society of Thoracic Surgeons is headquartered in Chicago and has another office in downtown Washington, DC. A team of dedicated professionals, the STS staff strives for excellence as they uphold the STS staff core values of respect, teamwork, innovation, quality service, and ownership.
The Society publishes a major peer reviewed journal, The Annals of Thorac...ic Surgery, provides innovative educational programming at its centerpiece Annual Meeting and in other forums, and is highly respected for its advocacy efforts in Washington. STS also is considered the national leader among medical societies of all sizes in the field of outcomes databases. Since its inception in 1989, more than 100 publications have come from the STS National Database (in the areas of Adult Cardiac, General Thoracic and Congenital Heart Surgery). These studies have been published in a variety of professional journals and textbooks. The Adult Cardiac Surgery Database component of the STS National Database has recently served as the basis for a federally funded national comparative effectiveness study, as well as for research in targeted areas of cardiac surgery.